A year or so ago, right around the time of the Armory art fair, I began to think of the international art fairs in a new way, rather than market strategies or some such, I began to imagine them as a "disruptive technology." We tend to think of technology as discrete gadgets. Smartphones are technologies. Driverless automobiles are technologies. The internet is a technology. Art fairs are too; they are a cultural technology, and they are upending the artworld. But BE WARNED: This is most definitely NOT another screed about how money is destroying art. If art has a single attribute that separates it from all other commodities, it is that it is the "ultimate commodity." Art has no upward price limit; that men (it's always men) will spend hundreds of millions of dollars on a piece of cloth dabbed with paint, by some guy who lived in a coal miner's hut is amazing - but it is not the subject of this post. The wackiness of the secondary market has been with us long enough that I it no longer fits under the definition of technology as "everything that doesn't work yet." Art Fairs don't work yet.
Showing posts with label Guilbaut. Show all posts
Showing posts with label Guilbaut. Show all posts
Saturday, March 22, 2014
Art, Then Disruptive Technology.
A year or so ago, right around the time of the Armory art fair, I began to think of the international art fairs in a new way, rather than market strategies or some such, I began to imagine them as a "disruptive technology." We tend to think of technology as discrete gadgets. Smartphones are technologies. Driverless automobiles are technologies. The internet is a technology. Art fairs are too; they are a cultural technology, and they are upending the artworld. But BE WARNED: This is most definitely NOT another screed about how money is destroying art. If art has a single attribute that separates it from all other commodities, it is that it is the "ultimate commodity." Art has no upward price limit; that men (it's always men) will spend hundreds of millions of dollars on a piece of cloth dabbed with paint, by some guy who lived in a coal miner's hut is amazing - but it is not the subject of this post. The wackiness of the secondary market has been with us long enough that I it no longer fits under the definition of technology as "everything that doesn't work yet." Art Fairs don't work yet.
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