Showing posts with label Guilbaut. Show all posts
Showing posts with label Guilbaut. Show all posts

Saturday, March 22, 2014

Art, Then Disruptive Technology.


A year or so ago, right around the time of the Armory art fair, I began to think of the international art fairs in a new way,  rather than market strategies or some such, I began to imagine them as a "disruptive technology." We tend to think of technology as discrete gadgets. Smartphones are technologies. Driverless automobiles are technologies. The internet is a technology. Art fairs are too; they are a cultural technology, and they are upending the artworld. But BE WARNED: This is most definitely NOT another screed about how money is destroying art. If art has a single attribute that separates it from all other commodities, it is that it is the "ultimate commodity." Art has no upward price limit; that men (it's always men) will spend hundreds of millions of dollars on a piece of cloth dabbed with paint, by some guy who lived in a coal miner's hut is amazing - but it is not the subject of this post. The wackiness of the secondary market has been with us long enough that I it no longer fits under the definition of technology as "everything that doesn't work yet." Art Fairs don't work yet.