Darwin was a writer among scientists and a scientist among writers; though he didn't think he was a natural writer, he published his big ideas in popular books. A commercial publishing house published On the Origins of Species along with novels and memoirs, and The Origin remains probably the only book that change science that an amateur reader can still sit down and read right through for pleasure while being told mostly true things.
There was a Low Modernism as well. It was invisible to the High Modernists. The art critic Max Kazloff got thrown out out of the artist Robert Irwin's car in the middle of the desert for refusing to acknowledge that hot rods were folk art - Irwin could see a Low Modernism Kazloff couldn't (at least not durring that drive). Star Wars was Modernism hot-rodded.