Minimal art was only trying to answer Pollock’s challenge and to capitalize on what lay latent and undeveloped in his work - that is, to expand the holism and purity into a communal practice. If Pollock had been the prophet, minimalism was the church... The high formalism of the abstract art enterprise always had a churchlike atmosphere – the solemnity of the making, the necessity for an interceding priest-critic to explicate and give blessing, the sanctity of the museum as site of worship. The raucousness of early pop art contemporary with the minimal irritated. The practitioners of pop art were farting in church.
By a lowbrow is meant of course a man or a woman of thoroughbred vitality who rides his body in pursuit of a living at a gallop across life. That is why I honour and respect lowbrows—and I have never known a highbrow who did not."
The middlebrow is the man, or woman, of middlebred intelligence who ambles and saunters now on this side of the hedge, now on that, in pursuit of no single object, neither art itself nor life itself, but both mixed indistinguishably, and rather nastily, with money, fame, power, or prestige.
The peasants who settled in the cities as proletariat and petty bourgeois learned to read and write for the sake of efficiency, but they did not win the leisure and comfort necessary for the enjoyment of the city's traditional culture. Losing, nevertheless, their taste for the folk culture whose background was the countryside, and discovering a new capacity for boredom at the same time, the new urban masses set up a pressure on society to provide them with a kind of culture fit for their own consumption. To fill the demand of the new market, a new commodity was devised: ersatz culture, kitsch, destined for those who, insensible to the values of genuine culture, are hungry nevertheless for the diversion that only culture of some sort can provide.
There has always been on one side the minority of the powerful -- and therefore the cultivated -- and on the other the great mass of the exploited and poor -- and therefore the ignorant. Formal culture has always belonged to the first, while the last have had to content themselves with folk or rudimentary culture, or kitsch.
If it is embarrassing for us to remark that those elements of society we have long considered progressive were, so far as empire is concerned, uniformly retrograde, we still mustn't be afraid to say it. When I say "retrograde" I speak here of advanced writers and artists, of the working class, and of women, groups whose imperialist fervor increased in intensity and perfervid enthusiasm for the acquisition of and sheer bloodthirsty dominance over innumerable niggers, bog-dwellers, babus, and wogs as the competition between various European and American powers also increased in brutality and senseless, even profitless, control.
“Today I am not bothered by kitsch as I used to be, I was bothered by it when I was growing up. I remember a record player at college that went on forever. It was the repetition that bothered me. Today I think kitsch is better then it used to be. Movies have become much, much better over the last thirty years. I think if I had grown up in the 60s I woulden’t have felt so assaulted or assailed by kitsch.”